Distill the essence of the Showtime brand into a new identity focusing on the premium, edgy quality of their network content.
Build the brand from the ground up starting with the messaging and core imagery. Develop a brand visual system and philosophy to direct how these key design elements apply to all identity related content. A multi-year campaign that built the core brand through featuring Showtime’s biggest stars. and consistent messaging.
Brand Positioning • Creative Strategy • Creative Direction • Studio Shoot • Graphic Design• Color • Type Design • Animation • Editorial • Compositing • Toolkits
Produced in partnership with Showtime Creative and many talented creatives including director Norry Niven and director Elaine Cantwell
With this simple phrase we launched an award-winning cross-media campaign.
Sports and Series
The brand look could easily be applied to any programming vertical or series.
We created a comprehensive brand book that detailed the positioning and voice as well as how and when to use various typographic, color, logo or image elements, in print, broadcast or on the web.