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Showtime Acquisitions

Challenge

Create a new visual system and campaign strategy for the acquisition marketing efforts at Showtime. Applicable across all verticals, useable on-air, online, social and print.

Solution

Discover all use cases for marketing materials and design a system that can easily be applied to various video formats, length and uses. Keep a premium look and feel across all assets. A powerful, easy-to-use video creation toolkit allows editors the ability to work with final 3D assets or update 3D typography. Key anthem videos drive customer signups on partner platforms.

Graphic Design • Type Design • 3D Design • Animation • Editing • Guidelines • Toolkits • Training

Produced in partnership with Showtime Creative Group

 
 
 

Omnibus

Quarterly omnibus highlighting all the amazing shows, movies and sports coming to Showtime over the next three months. We worked closely with the marketing team at Showtime to create a 3D world that showed the depth and breadth of content on the network

 
 
 
 

Online

Multiple toolkits were used to produce spots for both online and on-air. It was important to Showtime that Producer/Editors had full control of the creative process as hundreds of individual elements had to be created each month.