Challenge
Reimagining the Harry Potter series cover art to appeal to the digital generation while retaining the essence and magic of the original stories, and developing an art direction strategy to animate this new artwork for social media engagement.
Modernizing the iconic Harry Potter cover art in a way that resonates with both long-time fans and new readers discovering the series on digital platforms.
Creating animations that complement the new artwork and effectively incorporate elements from the audiobooks, enhancing the storytelling experience.
Ensuring the animated covers maintain the narrative depth and emotional impact of the Harry Potter series, encouraging viewers to delve into the stories.
Solution
Developed an art direction strategy focused on animating the new cover designs, marrying these visuals with corresponding clips from the Harry Potter audiobooks to create an immersive digital experience.
Implemented a social media campaign to showcase the animated covers, utilizing platforms popular with the digital generation to reach a wide audience and spark engagement.
Leveraged the animated artwork to tell a visual story that complements the audiobook clips, inviting viewers to immerse themselves in the Harry Potter universe and explore "what happens next."
Outcome
The revitalized Harry Potter cover art and accompanying animations received positive feedback from both new and long-time fans, successfully bridging the gap between traditional and digital storytelling mediums.
The social media campaign effectively engaged the target audience, driving increased interest in the Harry Potter eBook and audiobook series among digital consumers.
The project honored the legacy of the Harry Potter series while introducing innovative visual storytelling techniques fit for the digital age.