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Penny Dreadful

Challenge

Launch a new genre show on Showtime, a property that was out of the typical fare for the network.

Solution

As the series had an ensemble cast, build the creative around the setting and location. Evoke the history of the dime-store novel and reposition Victorian horror for a new century. An omni channel campaign that spanned traditional broadcast video content through web and social promotions. Use visual themes to tie disparate elements together.

Graphic Design • Type Design • 3D Design • Animation • Editing • Guidelines • Toolkits • Training

Produced in partnership with Showtime Creative Team, the Mill and Psyop.

 
 
 

Sizzle

Featured multi-channel creative we built for the series.

 
 
 
 

Title Sequence

An unused title sequence we produced with Psyop for the series.