Challenge
Developing a compelling branding and positioning strategy for "Penny Dreadful" that captures the essence of its complex narrative, intertwining famous literary characters in a gothic setting, to attract and retain a dedicated viewer base.
Crafting a cohesive brand identity that reflects the show's dark, atmospheric tone and its rich, character-driven storytelling, appealing to both fans of the horror genre and classic literature.
Utilizing on-air promotions and social media effectively to introduce potential viewers to the show's unique premise without revealing too much and diminishing the mystery and intrigue that drive the narrative.
Leveraging social media platforms to build a community of engaged fans, encouraging interactions and discussions around the show's themes, characters, and plot developments.
Solution
Developed a distinctive visual and thematic brand identity for "Penny Dreadful," incorporating gothic elements and Victorian motifs to reflect the show's setting and mood, applied consistently across all promotional materials.
Created engaging on-air promotions that teased the intertwining of classic literary characters and plots, using compelling visuals and narrative hooks to pique viewers' interest.
Designed captivating advertisements and social packaging that highlighted the show's high production value, star-studded cast, and the creative pedigree of its creators and executive producers to build credibility and anticipation.