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IBM - Scale of the Mainframe

Challenge

For the 75th anniversary of the birth of the mainframe computer, IBM was throwing a celebratory conference. They wanted a live interactive experience to draw people into a booth to record interviews.

Solution

Highlight all the major turning points in the development and deployment of mainframe computers in a fun, interactive touch-screen experience. A toy-like and informative interactive game that attendees could play with on an extra-large touch screen monitor.

Graphic Design • Interaction Design • Software • Animation • Copy

Produced in partnership with Text 100