Establish brand voice and visual brand for launch of new vertical, Romance.
Using extensive insights from super fans, we crafted an accessible, cheeky voice and gorgeous, decadent brand look for audible’s largest category. Deliverables included promotional banners as well as Photography Guidelines, Language samples, color palette and typography guides.
Concept • Brand Voice • Design • Type Design • Photo Guidelines • Toolkits
Produced in partnership with Spark+Sizzle and Modop