Challenge
Effectively showcasing the unique stories, creative processes, and personalities of authors working on Audible Originals, in a manner that captivates the platform's audience and enhances the visibility and appeal of Audible's Original content.
Crafting a consistent yet adaptable format that can accommodate the diverse backgrounds, genres, and storytelling styles of various authors, ensuring each episode feels personal and engaging.
Developing a visual and narrative style that complements the auditory nature of Audible's content, providing a compelling visual counterpart to the platform's audio-focused offerings.
Coordinating the logistics of production, including scheduling interviews with authors, many of whom may have tight deadlines and commitments, to maintain a consistent release schedule for the series.
Solution
Created a detailed video production Bible that outlined the series' format, tone, visual style, and episode structure, ensuring consistency across episodes while allowing for flexibility to showcase each author's unique story.
Developed distinctive graphic packaging that aligned with Audible's brand identity, incorporating elements that reflect the auditory and literary nature of the content, such as waveform visuals and typographic designs inspired by book layouts.
Formulated a content strategy that identified key themes and narratives for each episode, focusing on the authors' inspiration, creative process, and the impact of their work on listeners, ensuring that each installment adds value and depth to the audience's understanding of Audible Originals.
Established a production calendar that accounted for the availability of authors, key promotional timelines for their Audible Original releases, and milestones for the web series, ensuring timely and relevant content delivery.