Challenge
Revitalizing Audible's brand identity and strategic approach to make it more appealing for collaborations with high-profile authors, celebrities, and media corporations, while maintaining its leadership in the audio entertainment industry.
Staying ahead in the competitive audio storytelling market, where innovation and unique content are key to attracting and retaining audiences.
Balancing the heritage and established brand identity of Audible with the need for a fresh, modern appeal that resonates with both creators and listeners.
Communicating the value proposition of audio-first programming in a market dominated by visual and textual content.
Solution
Developed a new visual identity and brand language that reflects Audible's commitment to innovation, creativity, and inclusivity, moving away from traditional design elements to embrace a modern, approachable look.
Created a suite of key design elements and a new messaging style guide to ensure consistent and compelling communication across various platforms and formats.
Produced a range of materials including pitch decks, videos, and live presentations tailored to engage and inspire potential partners by showcasing the unique opportunities available through collaboration with Audible.
Defined an outgoing roadmap that highlights future directions and opportunities in audio storytelling, emphasizing Audible's role in pioneering new forms of verbal expression and its investment in innovative content and technology.
Highlighted Audible's successes and partnerships, such as award-winning Audible Originals, collaborations with high-profile talents, and initiatives supporting emerging storytellers, to illustrate the brand's leadership in creating immersive audio experiences.
Outcome
Successfully repositioned Audible as a dynamic, forward-thinking platform for audio-first content, appealing to high-profile partners and reinforcing its leadership in the industry.
Enhanced ability to attract and secure collaborations with best-selling authors, A-list talent, and large media companies, leading to the creation of groundbreaking audio programming.
Strengthened Audible's reputation for producing innovative, original content across genres, further expanding its offerings and attracting a wider audience.