Challenge
Developing a distinctive audio-visual brand identity ("brand button") that encapsulates Audible's expanded focus on diverse audio entertainment offerings, to be used across all paid media platforms.
Solution
Crafted an audio tag that is instantly recognizable and conveys the essence of Audible's brand in a few seconds, aligning with the company's heritage while embracing its broader entertainment focus.
Created a cohesive visual system for video content opens and closes that