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American Horror Story: Cult

Challenge

FX asked us to build anticipation and interest for the new season of American Horror Story. The team wanted to tease the new theme and build a protocol and destination for fans to learn more each week.

Solution

Use a custom Facebook Messenger Bot to drive fans to the 6-week, episodic, interactive site to solve challenges and reveal clues to the new season. Kicked off at San Diego Comic-Con, each week fans were given new interactive content and rewards. The campaign encouraged social sharing and tied together with IRL events, all leading up to the series premiere.

http://ahs.wirewax.tv

Creative Direction • Studio Shoot • Interactive Development • Sound Design • Graphic Design • Visual Effects

Produced in partnership with Spark+Sizzle, IKA and Wirewax.

 
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