American Horror Story: Cult
FX asked us to build anticipation and interest for the new season of American Horror Story. The team wanted to tease the new theme and build a protocol and destination for fans to learn more each week.
Use a custom Facebook Messenger Bot to drive fans to the 6-week, episodic, interactive site to solve challenges and reveal clues to the new season. Kicked off at San Diego Comic-Con, each week fans were given new interactive content and rewards. The campaign encouraged social sharing and tied together with IRL events, all leading up to the series premiere.
Creative Direction • Studio Shoot • Interactive Development • Sound Design • Graphic Design • Visual Effects
Produced in partnership with Spark+Sizzle, IKA and Wirewax.